See which channel is actually paying off
From digital campaigns to referrals, you compare by channel which source's leads are converting into sales.
How It Works
01
Conversion by source.
You track, separately, how many leads each marketing channel brings in and how many of those leads convert into sales — telling with real numbers which channel is worth investing in.
02
You notice exactly where you're losing at each stage.
Whether leads from a channel are dropping off at first contact, at the appointment, or at the offer stage — comparing channels against these steps shows you exactly where each source is running into trouble.
03
You track the change over time.
You follow how a campaign's performance shifts week by week or month by month on a timeline — catching a sudden drop early.
Tips
- Access: open the Marketing Funnel from the Analytics menu.
- Channel comparison: view each source's lead count and conversion rate side by side.
- Time trend: follow how campaign performance changes over time.