Competitor Tracking, Price Defense
Track rival projects in-system — talk to customers with data, not guesses.
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Competitor pricing
Your Project₺48,500/m²
Rival Project A₺52,200/m²
Rival Project B₺46,800/m²
Defend price with data — sample comparison
Record rival projects inside Planyum and track them with price and location notes. Together with market intelligence (CMA) on the portfolio unit page, your advisor arrives prepared for “why this price?”
Competitor information is not forgotten in Excel. Management and sales feed from the same source, so campaign and pricing decisions align with the current market.
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